Today things are much different. Today you need to connect to people. Today you need an author platform, otherwise known as social media. Yes; Twitter, Facebook, Instagram, YouTube, and all the other assorted accounts can actually be useful for something real. But it’s not enough to just have them, you have to work them.
Sure, you can get one of those programs where you buy followers… not really sure how it works, but it sounds horrible to me. Think about it; if you’re buying followers, what are you telling them? You’re saying I don’t really care about you, you’re just a number to me. Think about all the places you’ve been called a number: The DMV…. Yeah, that’s all I got. We use names because it makes us feel like we’re cared about. Like the person speaking to us knows us. But I digress.
There’s two reasons for having a following:
First, when you go to sell your book you’ll already have a list of people who already know who you are and like your work so far, so they’ll hopefully either buy it or will happily spread the word to people who might. Notice how I pointed out the word hopefully. That’s because I wanted to make sure you realize it’s an important word.
While you’re building your following, make sure you keep in mind that the people who follow you online are under no obligation to actually buy what you are selling. They’re your friends, not your employees. If you throw a party your friend totally has the option to make up an excuse to not show up. Whether that excuse is true or not is none of your business. Be a real friend and accept it.
So why do it at all? Because at least this way you have those people in your corner. Remember the second half of it: they will probably spread the word. Chances are if they aren’t going to buy the book they will tell people about it. Maybe they know someone who loves your genre and has been looking for a new read. Or maybe they have a YouTube channel or blog and would be happy to give a shout-out for you. Whatever the case, getting the word out to people you don’t personally know is like free advertising for you. Appreciate it.
The second, but no less important reason to have a following, is because it feels good to help others and someday you may find you need help yourself. I love having conversations with my online friends about all kinds of stuff; from the joy of hardcover books, to how hard it is to wait for a pre-ordered book to come out, to catching errors by loading your draft into kindle. Ok, so it’s mostly writer stuff, but the point is, talking to people about things other than just your book is a great way to make friends. In the process you find ways to help them out and they can maybe help you.
For instance, just yesterday I was feeling very distraught because I had become so overwhelmed in rewriting my manuscript I felt I’d never find my way through. I was very hesitant to ask for help, but I did, and by the end of the day I was flooded with positive gifs and well wishes. Some of those gifs were the exact same ones I’d used before to help others through their moments of self-doubt. Maybe that still would have happened had I bought followers with an app, but I like to think not. I believe that because I’ve spent the last year talking to my followers, offering my own support when I could, that they recognized me as a friend. I believe that the outpouring of friendship I felt was the result of my being a friend in return. That is something you cannot put a price tag on.
So, tell me about your author platform? What are your favorite apps to use? Feel free to leave links in the comments so others can find and connect with you.
Happy reading/writing 😊